Case studies are really snapshots of solutions. They reveal how ThreeWire has tackled some of the greatest challenges and hardest-to-reach patient populations on behalf of our customers—and the kind of measurable results and predictable success you can expect when we apply a fresh, focused and disciplined approach to engaging the patients you need.
Case Study 01: Message testing for an orthopedics study | PDF
While
foot and ankle fusion procedures aren’t unusual, the regeneration
technology for this study was unique. To make sure we had a compelling
message, we employed audience testing of our concepts to ensure success.
Case Study 02: Brand positioning for a bariatric device | PDF
With
an estimated $35 billion spent annually in the US on weight loss,
product positioning—even for an investigational device—is
crucial. By really listening to our patient's hopes and concerns,
we were able to position this product strategically and cut through
the competitive clutter.
Case Study 03: Case management for cardiology study sites | PDF
Recruitment
is never the end game. In order to carry a patient through to enrollment,
sites often need help in keeping patients engaged through the healthcare
continuum. ThreeWire's clinical operations team piloted a case
manager role to stay in touch with patients and help study coordinators
streamline their process.
Case Study 04: Adverse event management for a device maker | PDF
Nowhere
is expertise and experience more critical than in the face of an
emergency. A major medical device manufacturer was facing a voluntary
recall ignited by negative media coverage. ThreeWire was capable
of handling the added volume and marshalled the forces
to get a call center up and running within 48 hours.
Case Study 05: Media planning for a spine study | PDF
Keeping
our customer on track to meet an aggressive study recruitment goal
took some media strategy savvy. And with an average of almost 2,700
prospective patient inquiries coming in per month, we developed
customized service plans to help site coordinators keep up with
the volume of qualified subjects.
Case Study 06: Call center deployment for a neurology study | PDF
Media
coverage about this traumatic brain injury treatment caused our
customer to receive a flood of calls from victims’ hopeful caregivers
and family members. ThreeWire's PIC™ call center was charged
with not only recruiting qualified patients—but returning calls
and answering questions with skill, honesty and compassion.



