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Case studies are really snapshots of solutions. They reveal how ThreeWire has tackled some of the greatest challenges and hardest-to-reach patient populations on behalf of our customers—and the kind of measurable results and predictable success you can expect when we apply a fresh, focused and disciplined approach to engaging the patients you need.

 

 

Case Study 01: Message testing for an orthopedics study  |  PDF

While foot and ankle fusion procedures aren’t unusual, the regeneration technology for this study was unique. To make sure we had a compelling message, we employed audience testing of our concepts to ensure success.

Case Study 02: Brand positioning for a bariatric device  |  PDF

With an estimated $35 billion spent annually in the US on weight loss, product positioning—even for an investigational device—is crucial. By really listening to our patient's hopes and concerns, we were able to position this product strategically and cut through the competitive clutter.

Case Study 03: Case management for cardiology study sites  |  PDF

Recruitment is never the end game. In order to carry a patient through to enrollment, sites often need help in keeping patients engaged through the healthcare continuum. ThreeWire's clinical operations team piloted a case manager role to stay in touch with patients and help study coordinators streamline their process.

Case Study 04: Adverse event management for a device maker  |  PDF

Nowhere is expertise and experience more critical than in the face of an emergency. A major medical device manufacturer was facing a voluntary recall ignited by negative media coverage. ThreeWire was capable of handling the added volume and marshalled the forces to get a call center up and running within 48 hours.

Case Study 05: Media planning for a spine study  |  PDF

Keeping our customer on track to meet an aggressive study recruitment goal took some media strategy savvy. And with an average of almost 2,700 prospective patient inquiries coming in per month, we developed customized service plans to help site coordinators keep up with the volume of qualified subjects.

Case Study 06: Call center deployment for a neurology study  |  PDF

Media coverage about this traumatic brain injury treatment caused our customer to receive a flood of calls from victims’ hopeful caregivers and family members. ThreeWire's PIC™ call center was charged with not only recruiting qualified patients—but returning calls and answering questions with skill, honesty and compassion.