Design and Concept Development
In order to generate value for your audience, we marry science with art to form a compelling visual and verbal message that draws people into your story. In addition to market research that gets at the facts, we conduct message testing to find out from potential patients what creative solution speaks to their needs and would spark a call to action. It’s this creative due-diligence that allows us to get down to the most results-driven communication.
Patient Engagement Materials
By using everything we’ve learned in the design and concept development phase, we create focused and compelling brochures, direct mail and broadcast materials. Concept testing, as well as a creative brief and patient profile, are all used as roadmaps that keep us on course toward reaching your objectives.
Physician Outreach
Leveraging referral pathways to drive patients to study sites is an effective method of recruiting patients. In order to communicate with and engage potential referral sources, we develop a comprehensive program—including education materials and clinical operations specialist resources—to build study awareness among physicians and clinicians in study site areas.
Site Support
Because all recruitment efforts ultimately begin and end with the study site, site support is crucial to ensuring that recruitment goals are met. By building customized support and management offerings, we are able to optimize enrollment and ensure smooth operations at the site level. ThreeWire’s portfolio of site support services includes portal tools, medical record retrieval, patient case management, second level screenings, clinical operations staff to work with the study coordinator and, as needed, the placement of ThreeWire staff on site.
Nurse-staffed Call Center
We want you to receive only the most qualified patients. That’s why our call center is staffed by nurses—not just “call center agents.” Thoroughly trained in your protocol or product specifications, they can do more than field questions; they are patient advocates who are also highly capable of discussing issues with healthcare professionals.
Print, Broadcast and Online Advertising
As part of our patient engagement initiatives, we develop print, broadcast and online banner advertising that is targeted to the defined patient population. We think in terms of campaigns, ensuring that the message is as cohesive as it is compelling.
Media Planning and Buying
Because advertising only works as well as the media that delivers it, we develop a media plan based on who your patient is, where they are, and how they think—plus a complete analysis based on media and consumer research tools. Once we’ve matched your targeted patient profiles to their preferred media channels, we utilize the most cost-effective methods for purchasing media, including hard-nosed negotiations. As part of making sure you’re getting the most from your media budget, we measure effectiveness based on metrics (such as cost-per-call), responses generated, the number of qualified and referred patients and sales results.
Website Development and Optimization
Utilizing web analytics, a thoroughly researched keyword list and a strong, easy-to-navigate site structure, we develop a website that works in concert with all marketing efforts—but isn’t just another tactic to support the rest of your advertising. More than ever, consumers of healthcare are turning to the web as their first source of information. We develop and maintain your website, continually making adjustments as needed—measuring the results and “tweaking” again as needed to keep it fresh and relevant. By thinking like the user, we maximize the effectiveness of your website.
